Choosing the Right Podcast Category: Get Discovered on Apple and Spotify
For right now, let’s forget about the main categories and just focus on the subcategories as the subcategories are more likely to align with the main theme of your show and have a greater impact on its discoverability.
Let’s dive into how this works.
Suppose you have a podcast dedicated to backcountry skiing and the various travel destinations associated with this thrilling activity.
Instead of selecting the main category “Sports” and leaving it at that, consider choosing a relevant subcategory for better visibility.
By selecting the “Wilderness” subcategory, your podcast will automatically be referenced under the “Sports” section.
This way, listeners interested in outdoor adventures and wilderness activities will be more likely to discover your show.
Alternatively, you can opt for the “Places & Travel” subcategory, which places your podcast within the broader “Society & Culture” main category.
This choice expands your potential audience beyond just sports enthusiasts, capturing the interest of travel and culture enthusiasts as well.