German pet food companies’ 2022 revenues
Germany, home to Europe’s third largest dog population, is also home to numerous pet food companies. One of those companies, vegan dog food brand VEGDOG completed an investment round in late 2022 and is currently investing the secured funds to broaden its product range, increase capacities and expand to new markets. The German dog, cat and other pet food companies listed below appear in Petfood Industry’s Top Pet Food Companies database. Their annual revenues for 2022 are listed.
In 2022, the European pet food market grew to EUR29.1 billion (US$31.1 billion) with an average 5.1% annual growth rate during the past three years, according to a European Pet Food Industry Federation (FEDIAF) report. To reach those sales figures, European pet owners purchased 10.5 million tonnes (11.6 million US tons) of pet food products, growing at 3.5% annually. Europe was home to 150 pet food companies last year. Those businesses operated an estimated 200 facilities which employed 118,000 people.
Germany-based pet food companies
Deuerer is a private-label manufacturer in Germany that also owns several major European pet food manufacturers, including Vitakraft, Pets Choice and Villeneuve Pet Food. The company is among Europe’s largest pet food interests, with sales extending to Asia and North America.
Heristo AG owns the Saturn Petcare Group, which includes private-label giant Saturn Petcare and Animonda Petfood, with manufacturing plants in Bremen and Blaufelden, Germany, Hattern, Netherlands, and Terre Haute, Indiana and more than 1,000 products. This company does not publicly disclose financial data, so annual revenue was estimated or based on survey responses.
Vitakraft Pet Care develops and produces more than 2,500 branded food snacks and other pet care products for dogs, cats, rodents, birds, fish, reptiles, hedgehogs and ferrets. Acquired by Deuerer in 2013, Vitakraft works with local sales companies in 19 countries around the world to stock more than 50,000 retail locations.
Rondo Foods is a private-label manufacturer specializing in the production and distribution of treats for dogs and cats, operating two production facilities. Forms include extruded, dried/formed meat, injection molded, formed pockets and specialty products.
Bewital Petfood GmbH & Co. KG produces super premium food for dogs and cats, operating facilities for both dry and wet food. The company maximizes the percentage of fresh meat in its dry foods using current technologies. In moist food, Bewital offers a wide variety of cans as well as pouches. Main brands Belcando dog food and Leonardo cat food are sold in 50 countries spanning the globe. Parent company Bewital Group also includes an agricultural feed division and a subsidiary transportation fleet, Westrans.
Interquell manufactures Happy Cat and Happy Dog, the second-best-selling dog food brand in Germany. The company’s products are sold in more than 66 countries, and the company operates six extruders at its plant. Interquell is also involved in the production of grains for human consumption.
Gimborn develops, manufactures and markets premium cat and dog snacks and treats, along with clumping cat litter from its base in Germany. About 86% of the company’s revenue is generated in Germany, the Netherlands, Italy and Russia. Gimborn also exports to more than 40 countries. Developing markets are concentrated in Eastern Europe and Asia, including China. Gimborn also notes significant growth in online sales.