The BEST ways to Promote Your Podcast on Social Media
As you use social media to build and market your upcoming content, it is finally time to think about how frequently you should promote it. At a minimum, you should promote your podcast on social media two to four times per week.
Promote your episodes once when they go live, and again a few more times throughout the week. Remember that social media feeds move quickly, so the more frequently you post, the more likely you are to have people find your status updates.
Also, don’t feel like you’re restricted to only posting your latest episodes. If something is relevant to current events, or you just want to re-post it, you should feel free to do so. Again, remember, not everyone will see every post you share, so repeating yourself is perfectly acceptable. And, you can always promote the same thing in different ways. For example, one post could be an image, the next could be a quote from the show, and another could be an audio excerpt. In other words, don’t feel restricted to generic updates like “Hey everyone, my latest episode is live. Check it out here: mypodcastlink.com”