Use Podcast Analytics to Grow and Monetize Your Podcast

Listener demographics are the features that set your listeners apart from the general public.

Consider factors like age, gender, and geological location (country and city), and you’ll be that much closer to connecting with your audience,

How do podcasting analytics capture this data? Don’t worry, listener information is safe. Instead of giving you individual user data, platforms like Spotify will supply general trend data about your entire podcast listenership.

When you understand who your audience members are, you have a much better idea of how to relate to them. This relatability and mutual understanding goes a long way when it comes to being a sensational podcaster.

Understanding your listener demographic applies to more than just your podcast content. When formatting campaigns or other marketing strategies, these analytics will sway you towards making the most informed choices.

For instance, if you have a particularly strong following in one city – use that to your advantage! Consider adding a guest to your podcast with strong roots from that city. Or, maybe you could host a meet-and-greet hangout with your fans in a nearby area too. The sky becomes the limit when you understand your listener demographics.