Business to business to business – Communication success

Business to business to business – Communication success


Business to business: I hear this concept all the time. What does that mean, and what should that mean when we think of product development start to finish? Often in business decisions, a business will see only their own needs and plans. Yet, their own success is directly connected to the effective communication of their strategic plan with other businesses (with their own strategic plans) to ensure success for both companies. Often, execution can be tense and adversarial rather than “business helping business.”

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