Here’s How Long Your Podcast Intro Should Be
We brought up pre-roll ads and sponsor mentions because they can eat up a lot of time before the start of an episode.
With long intros, some listeners who may not be familiar with your show could be tempted to move on.
So should you avoid long intros?
Take Conan O’Brien Needs a Friend, for example. This popular comedy podcast ranks #36 among all podcasts in Apple Podcasts US as of writing (according to Chartable) in spite of its intros. The podcast intro goes for about five to seven minutes before the guest appears.
Much of the intro features Conan and his co-hosts in friendly banter. However, silliness is part of the appeal that makes this show so popular.
Take a listen for yourself below: